Church Growth Using Text Messaging
How Many Churches Improve Visitor Retention with SMS Texting
Millions of unchurched people are using cell phones, specifically smart phones, as a means to communicate with one another. Text messaging is just one of many features provided by cellphones that enable us to send a message to our loved ones. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication viewpoint, reaching out to hundreds of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential first time attenders waiting around, sending them a text about your services and other incentives will definitely get them hooked.
What are the real benefits of using SMS text marketing? Veratext.com can help you with a plan to use Text messaging in your communication plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your member will read your text whether they are on the road, stuck in traffic, or having a meal the local bars.
2.) Response rates are higher– Because messages get looked at within 4 minutes after received, the response rates of your church members are higher compared with emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS Message marketing is easy and more economical than most other form of marketing for churches. Churches that use SMS message marketing have the capacity to keep track of user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps narrow down target visitors– In conjunction with higher response rates, churches have the chance to narrow down who their target are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, , is arguably one of the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their cellular phones, it’s pretty hard to ignore that potential goldmine for leads, first time attenders, and attendance.
If you are like most churches, you spend thousands trying to attract first time attenders. Unfortunately most churches are still using the same methods they used a decade ago. Some are still spending a fortune on Phonebook Ads or Newspaper Advertising. Isn’t it time to update your prospecting and marketing to use the latest technology? Click here or call 888-354-2791 to find out how to use SMS texting to improve visitor retention and communication at your church.